Unit for Science Dissemination (USD)

3.8 UNIT FOR SCIENCE DISSEMINATION

The Unit for Science Dissemination is fully responsible for furthering favourable public image of CSIR as a whole. The unit is the hub center for the large number of activities aimed at creating Brand CSIR during the CSIR Diamond Jubilee year. Effective media relations helped in furthering result-oriented relationship with the key press persons covering science in their respective dailies. Several features/ stories were published with the support of inputs provided by this Unit. Press coverage was successfully organized during important CSIR events. This support was also extended to the other CSIR labs. Press releases were prepared and disseminated on several occasions and their coverage monitored for effectiveness. The Unit also co-ordinated in publishing of corporate advertisements in the nation­wide media for the entire Ministry of Science & Technology and Department of Ocean Development and released four special advertisement campaigns exclusively on CSIR events. The Unit successfully coordinated the preparation of a film on the concluding function of the CSIR Diamond Jubilee. A large number of copies of this film were made for wider dissemination. The Unit also catalysed short films on CSIR technologies for Turning Point Programme on Doordarshan.

CSIR participated in the various national/international exhibitions and other related events with two main objectives: Creating awareness about CSIR and its achievements, and supporting its business development efforts. The Unit organized CSIR pavilion in the following events: Technology Pavilion, India International Trade Fair, ITPO, New Delhi (Won an Award); National Technology Day, DST, Delhi; Pharma Expo, 2003, FICCI, Chennai; Infra Education 2003, FePP, Delhi; Indian Science Congress, 2004, MMActive, Chandigarh; NEARID, CARD, Guwahati; Swadeshi Vigyan Mela; Swadeshi Jagaran, Allahabad; First Nutraceuticals Summit, MMActive, Mumbai; India Composites 2003, nCT, Hyderabad; Global Advances in Tea Science, ISTS, Kolkatta: The Unit also participated in the international exhibition in Beijing, as a part of the TEDO pavilion organized by CII and DSIR.

The CSIR Diamond Jubilee Exhibition was organized across the country, on the directions of the Hon'ble Minister of Science & Technology. During the year, the Diamond Jubilee Exhibition was organized in about 48 places. Special efforts were made to organize publicity at the local level everywhere to ensure maximum participation of the local people. Shri KC Pant, Dy Chairman, Planning Commission inaugurated the final display of this exhibition, organized on concluding function of CSIR Diamond Jubilee

CSIR Participation in Vigyan Rail Exhibition: This Unit coordinated at the central level, the display of CSIR show case in the Vigyan Rail Exhibition coordinated by the DST. A large number of displays including models and audio­visual presentation were fabricated and displayed aesthetically for effective dissemination to the visitors at 56 railway stations across the nation